Focus on Customer’s Needs & Problems and How It Helped Sells Yard Sign Stakes

Our podcast on Delighting Your Customers and how focusing on Customer’s Needs & Problems Helps Sells Yard Sign Stakes is an inspiration discussion about growing a business and surviving the COVID pandemic and supply chain disruptions.

Jon Gainer is the President and owner of Stake World a manufacturer of lawn sign stakes. Most of us would think, what difference could there be in a wire frame that you stick in the ground to hold a sign up. But Jon saw that his customers had needs and problems and how by making products that make them successful helped not only to grow is business but develop long term relationships and many repeat customers.

The podcast talks about how designs and materials were researched and developed because many of his original customers had problems and needed solutions. We also talk about not giving in to using foreign suppliers to try and keep manufacturing costs down and how by sticking to your guns helps retain current customers and win over new customers.

Many Thanks To: Jon Gainer, President and Owner: StakeWorld - https://www.stakeworld.com/